A good customer story is the closest thing to a shortcut in sales. Capture three elements and you can repurpose it everywhere:
- Before: The pain, the stakes, the mess.
- After: The result in numbers.
- Why us: The moment they chose you.
Now build versions: a 90-second video, a one-pager, three punchy slides, and two quotes for your website. Arm your team. Watch the eyebrows go up earlier in every call.
Template pack: case study one-pager + deck slides.